Generational Differences Do you take players’ ages--be they Boomers, Gen Xers or Millenials--into consideration when planning your event? If so, how does it affect the outing and/or your planning? What do you think attracts each to golf events?
Alternative Transportation by Alan Dessoff Courses offering Segways are finding golfers enjoy the fun and excitement of personal transporters. Could they put a fresh spin on your next outing?
Steady Growth From student intern to director of rules and competitions, Andrew Greenfield uses his years and experience with the AJGA to make each event successful.
Making a List, Checking It Twice by Tom Pasha When it comes to marketing your course or event, an updated and refreshed database puts you ahead of the competition.
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